Shopping Promenade
After the success of Arles, Frey has decided to continue its adventure with us by inaugurating two new Shopping Promenades. The first (45,000 sqm) lies just 30km from Paris on the edge of the Claye-Souilly forest, and the second (70,000 sqm) is located in the greater Strasbourg area.
Challenge
The aim is to offer an ever more enjoyable customer experience and journey, in line with the values of Shopping Promenade: welcoming, exciting, recreational, authentic, and much, much more. With a firm focus on nature and greenery, and art accessible to all.
Solution
A well-thought-out and carefully managed customer journey. From the design of the exteriors, entrances, squares and mall, to the furniture, signage, market areas, kiosks, play areas, flooring, fountains, lighting and the cladding of the façades. The atmosphere is welcoming, with something new to see on every visit thanks to the innumerable details and the clear focus on greenery and art, with artistic endeavours that are fun, surprising and sometimes monumental! The objective is clear: to surprise and impress visitors in a mall energised and enhanced with clever details, great and small.
Creating connections
For an experience packed with excitement and fun, the large squares are identified by games or the addition of a striking feature. Restaurants are laid out around a 150-metre mirror of water, while the Place du Séquoia and the Place du Chêne are easy to spot with their impressive occupants. Throughout the customer journey, there are opportunities for relaxation and fun with food trucks, outdoor games, table football, a large carousel, an obstacle course and pétanque courts managed by the Social Club.
A street art vibe
From the positive interactive messages stencilled on the ground to the large frescoes painted by Speedy Graphito, and street art murals perfect for instagram, the artistic atmosphere brightens up the customer journey all along the “streets".
Nature at the Heart of the Experience
Designed as a true destination, Shopping Promenade brings together retail and nature in a seamless way. Biodiversity is woven throughout the visitor journey through abundant planting, native species, water features and dedicated wildlife habitats, including beehives, insect hotels and birdhouses. More than a backdrop, nature becomes a defining element of the experience, creating a welcoming, sustainable environment that is deeply rooted in its local context.
