Delhaize
For the past 10 years now we have been developping the retail concepts for Delhaize who is one of Belgium's prime supermarket players. How? Through close and constant collaboration based on respect and knowledge sharing. From supermarkets to local convenience stores and "food to go". Every format has its own unique concept and customer esperience.
Challenge
How to position each Delhaize format in a crowded and competitive environment? How to match the best strategy in ordr to meet the needs of todays' consumer? How to deliver the appropirate customer experience for each format, while serving the Delhaize brand? The starting point for our thinking was the history of Delhaize and its value proposition: "Standing by real life"
Solution
Organize and design different kind of shops: Inhouse Supermarket (DLL), affiliated supermarket (AD DLL), proximity (Proxy DLL), on the go (Shop&Go DLL). Convinced that eating better is at the heart of a better life, Delhaize is adopting an advisory approach, far from the cliché of a moralising brand.. to illustrate this, the stores are easy and comfortable to roam. Named and designed by Minale Design Strategy, each format serves the brands' mission strategy - health, taste and the notions of comfort and accessibility.
