Hockey Belgium
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Challenge
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Solution
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Impact
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A unifying crest
The visual identity of Hockey Belgium is built around a modern crest, inspired by heraldry yet forward-looking. Red, the central color, embodies the energy and passion of the sport, reinforced by the national colors. The stick’s shape and upward claw marks symbolize progress and the collective momentum that drives players, clubs, and supporters. This crest becomes the visual marker of a sport that is asserting itself as one of the country’s leading disciplines.
An identity inspired by the pitch
The brand relies on a design system inspired by the visual codes of the hockey field, creating a strong and instantly recognizable identity that remains consistent and adaptable across all formats.
Beyond the sport
In parallel with the leagues, the brand universe extends to satellite brands that structure training, inclusion, and development programs such as Coach Academy, Umpire Academy, Club Academy, Hockey 2 School, Officials, and High Performance. Together, these sub-brands compose a coherent and unifying system designed to support the growth of Belgian hockey at every level.
