ISCO
For more than 40 years, ISCO has supported foodservice professionals with the maintenance, servicing and repair of their equipment. Despite its recognised expertise, the company’s image no longer reflected the quality of its services or its commitment to sustainable maintenance. We partnered with ISCO to redesign its brand identity and create its first website, building a presence that is more coherent, contemporary and visible.
Challenge
To evolve ISCO’s image without losing the heritage and trust it has built over decades. The challenge was to modernise the brand, clarify its positioning and create a digital ecosystem capable of showcasing its expertise to a wide range of audiences.
Solution
We developed a new visual identity built around the values of reliability, sustainability and proximity. This new brand territory became the foundation for a completely redesigned website, created to make the offer easier to understand, strengthen the company’s credibility and reinforce its role as a committed partner in extending the lifespan of professional kitchen equipment.
An Identity Designed to Last
The new identity embodies ISCO mission: helping clients adopt a more sustainable approach to maintenance. Rooted in simplicity, reliability and longevity, the visual system reflects the company’s commitment to extending the lifespan of professional kitchen equipment. Designed to be both robust and contemporary, it strengthens brand recognition while providing a cohesive framework for future communications across every touchpoint, from digital platforms to on-site applications.
ISCO Goes Digital
Building on the new identity, we designed and developed ISCO’s first website. Conceived as a natural extension of the brand, the platform showcases the company’s expertise, clarifies its service offering and makes information more accessible to its different audiences. More than a simple showcase, the website serves as a strategic tool to strengthen credibility, increase visibility and support the brand’s future growth.
