Client
UCM
Services
StrategyBrand ManagementBrand Architecture
An image overhaul, with a clear identity, and no change of name? Yes, please!
Challenge
To give UCM a complete visual makeover and translate its new identity... without changing the name.
Solution
A clear visual landscape built on the renowned and recognisable classic UCM logotype, the cartouche text box, which we are calling the "tag", and collaboration and coaching of the internal production team.
