Andy
Founded in 2019, Contaynor is a young, fully digital drinks delivery company driven by rapid growth in an accelerating market. Faced with the rise of ultra-fast delivery services, the brand felt the need to transform in order to stand out more clearly. This evolution took shape through a new name, Andy, and a brand universe that is more human, more fun and more expressive, designed for both digital use and physical applications.
Challenge
In an increasingly competitive environment, Contaynor was held back by a name that felt too industrial and a visual identity that was not fully aligned with its values. The challenge was to clarify its positioning, express a more approachable and accessible personality, and build a brand capable of creating an emotional connection with its users. The digital experience, particularly the website, also needed to be optimised to support growth and strengthen differentiation.
Solution
Andy positions himself as the modern milkman. This strategic work led to the creation of a new name, Andy, more evocative and decidedly human. The visual identity was then completely redesigned around a strong graphic universe, incorporating brand colours, a mascot and a sticker system. This approach fed into a complete redesign of the website, conceived to be more fun, more attractive and more user-friendly.
The modern milkman
Andy’s positioning emerged as an obvious choice: the modern milkman. A nod to a profession that has almost disappeared, reinterpreted in a contemporary, urban, digital and sustainable way.
A brand with personality
Andy is the friendly guy, always ready to help. A name that also echoes the idea of being handy, practical, simple and accessible at any time. A warm personality that strengthens closeness and complicity with users.
A friendly and sustainable identity
To exist, you need to be seen. Andy adopts a colourful and joyful visual identity, dominated by a strong and distinctive green that reflects the brand’s sustainable commitment. This green acts as a backdrop for the Andy mascot, enhanced by stickers and illustrations that express the brand’s strengths and spontaneous tone.
A (h)andy website
The website was designed to make the customer journey as smooth as possible, from discovery to order. Functional, intuitive and unapologetically fun, it combines efficiency, emotion and ease of use to deliver an engaging digital experience.
